Brand:
Lenskart
Artistes:
Awez Darbar, Sanjana Sanghi & Rida Tharna
Goal:
Celebrating the Republic day with Lenskart giving India a new look with a cultural fashion parade.
Plan and Approach:
- Native format of the reel with a trendy music and artists doing a challenge for the audiences.
- Fashions from different parts of India were showcased with a challenge to identify the place the artist actually belongs to.
- Sanjana from North, Awez from West and Rida from South of India gave three options each, and a choice for a Lenskart glass to pair with every look.
Result:
This campaign had 10M++ impressions with 6M ++ views
Date:
August 19, 2022