Brand:
Whiskas
Artistes:
Anmol Bhatia and Sana Saaed
Goal:
Create awareness about Whiskas premium cat food that catered to different cat breeds and their nutritional needs.
Plan and Approach:
- The cat parent talked about how Whiskas would be the perfect solution when they wouldn’t understand what their cats wanted, since cats are already so mysterious in nature.
- Two main and two shoulder content pieces were created for Instagram and Facebook with CTAs directing people to visit their website.
Result:
The campaign gained a total reach of 200k++ and 5M++ im(purr)essions.
Date:
August 19, 2022