Brand:
IAMs
Artistes:
Athiya Shetty and Dhanashree Verma
Goal:
Create awareness around IAMs premium pet food that caters to different dog breeds and their nutritional needs.
Plan and Approach:
- The dog-parents Athiya Shetty (Labrador) and Dhanashree Verma (German Shepherd) interacted with their adorable dogs and spoke on how they look after the nutrition of their fur-babies with the help of IAMs.
- Content that highlighted the benefits of IAMs products for dogs were created to drive website traffic.
Result:
The campaign garnered a total of 10M++ impressions
Date:
August 19, 2022