Brand:
Pedigree
Artistes:
Keerthy Suresh, Remo D’Souza, and Daisy Shah
Goal:
Assisting dog-parents with the newly launched puppy corner starter kit in the different regions of India.
Plan and Approach:
- An organic discussion about tasks of a puppy-parent leading to the recommendation for the product.
- References from works of these artists were sprinkled in the script. You can go and find the easter eggs on their page.
- 3 main videos and 3 shoulder content pieces for the story in just 4 hours with each artist.
Result:
The campaign garnered a total of 50M++ impressions
Date:
August 19, 2022