Brand:
Bella Vita Luxury
Artiste:
Milind Soman
Goal:
Create awareness around the new range of perfumes with a quirky concept.
Plan and Approach:
- The master of sustaining the sexy passes on the wisdom in a new avatar. Career coach, fortune-teller, love Guru, Milind is all-in-one.
- A campaign with Milind for a perfume brand but we do not sell sex.
- Create four films for the BVL perfumes in a single day along with smaller cuts and statics for performance marketing.
Result:
The campaign helped the brand make in-roads into newer territories and was covered by different digital platforms like MOM.
Date:
January 5, 2023