Brand:
Mastercard
Artistes:
Diana Penty, Yuzvendra Chahal, Ranveer Brar
Brands:
PhonePe, Zomato, Swiggy
Goal:
Ask people to tokenize their credit card details on different mechant apps through celebrities
Plan and Approach:
- Yuzi teaches BATTING, Ranveer ORDERS food, and Diana does dozen deeds in this campaign, where we surprise the audience with an unlikely act in a familiar zone by their favourite stars.
- We picked a PR angle from the lives and personality of the artistes, and created organic and seamless content pieces subtly integrating the message in their day -to- day lives.
Result:
This fun campaign received around 7M ++ Impressions
Date:
January 5, 2023