Brand:
Vastrado
Artistes:
Aparshakti Khurana
Goal:
Break from the boring lines of clothing with this new brand and its super-filmy campaign offering quality clothes at affordable prices.
Plan and Approach:
- Gabbar in Goa, Lagaan in South Bombay, and Sunny dating an alien were the premise of the modern renditions of the iconic bollywood scenes.
- The messages and offers from the brand were seamlessly put in dialogues of ‘Kitne aadmi the’, ‘teen guna lagaan’ and ‘taareeq pe taareeq’. The side cast too is a treat, watch and find out.
- We went full Bollywood to reach each part of the country and portray the clothes as relatable as well as aspirational.
- We also created smaller videos and statics for performance.
Result:
This campaign had 2M++ impressions with 100k ++ views. The videos also played as ads alongside Brahmastra in theatres.
Date:
January 5, 2023