Brand:
Mastercard
Artistes:
Kriti Kharbanda, Aditya Seal, Aparshakti Khurrana and @travelstoriesbyus (Jinali Sutariya & Malav Jhaveri)
Goal:
To design a campaign promoting Dubai travels with priceless experiences, offers, visit to the Expo 2020 & more
Plan and Approach:
- To draw attention to Dubai Expo Holiday Packages, establish Thomas Cook as trusted trip planners and highlight offers by HDFC Mastercard
- We followed the Artistes and influencers on their getaways to Dubai. The grand visuals, the extravagant beaches and luxurious hotels were brought to life in these videos with HDFC Mastercard and its offers acting as the perfect companion.
Result:
This campaign had 20M++ impressions with 1.5M++ reach. It proved to be a tempting getaway for people looking to travel to Dubai
Date:
January 5, 2023