Brand:
Mastercard
Artistes:
Manav Chhabra, Robin Jindal, Mihir Gupta
Goal:
Create buzz around the benefits of the fantasy cricket app.
Plan and Approach:
- Brought in influencers with great following in the tier-II, tier-III cities.
- Utilised pop culture references and artist’s personality for integrating the benefits of the app. From Ishq hai toh risk hai to Surya bhai from Don no.1, the videos had quite a few hat-tips.
- 1 main Video with 2-3 short videos for performance marketing with each artiste.
Result:
The videos did great numbers as Instagram posts and as performance cuts on Youtube.
Date:
January 6, 2023