Brand:
Mastercard
Artistes:
Sanjana Sanghi and Krushna Abhishek
Goal:
To showcase the unbreakable strength of the JK Tyre Puncture Guard.
Plan and Approach:
- Native format of the reel with trending music and engage the artistes in a fun task of trying to flatten things.
- Utilise the playful image of Sanjana Sanghi and Comic timing of Krushna Abhishek to get the brand’s point across.
- We used visual comedy as a trope to convey the point that no matter what you do, hawa nahi niklegi.
Result:
Sanjana and Krushna garnered 1M and 219K views respectively.
Date:
January 6, 2023