Brand:
Mastercard
Artistes:
Ravichandran Ashwin, Prithi Ashwin, Roshni Chopra, Tara Sharma, Yuvika Abrol, Dabboo Ratnani
Goal:
Convey the efficacy of the brands in making educational transactions using a credit card.
Plan and Approach:
- The thought was to Inculcate the habit of paying educational fees with Credit cards among parents.
- Challenges of being a parent and the importance of education were presented through funny habits and quirky questions.
- We integrated the campaign’s messaging into the real-life parenting experiences of the celebrities.
- From Instagram to youtube, from rants to banters, we explored different platforms, and distinct formats with this campaign.
Result:
This campaign had 15M++ impressions with 1M++ reach
Date:
January 6, 2023