Brand:
Howzat: The Fantasy Cricket App
Artistes:
Aly Goni, Prince Narula, Asim Riyaz, Vishal Pandey, Adnan Shaikh, Mr. Faisu
Goal:
Promote the benefits of the cricket fantasy app during the 2022 T20 season.
Plan and Approach:
- We got Reality TV and Instagram stars in the mix so as to maximise the reach of the brand among their respective audience.
- The benefits of the brand was conveyed with references to a premise personal to the artist like (Bigg Boss, or going to the gym), thus, making it relevant to their fan base.
- 1 main video with 2-3 short videos were created with each artiste
Result:
The campaign helped more downloads for the app in the T20 Season.
Date:
January 6, 2023