Brand:
McDonalds
Artistes:
Awez Darbar
Goal:
Awareness around the FIFA Meal
Plan and Approach:
- Since the FIFA World Cup was in play, we did a fun reel with Messi fan/football enthusiast Awez Darbar highlighting the FIFA Meal by McDonalds, which offered a free beverage with a Chicken McNuggets Box
- A friendly banter resulting in a bet on chicken nuggets, which ultimately becomes favourable for everyone involved, serves as the core for the content
Result:
The reel had a whopping 4M++ views
Date:
January 6, 2023