Brand:
Poly Sync
Artist:
Aparshakti Khurana
Goal:
Create awareness around Poly Sync 20 Smart Speakerphones
Plan and Approach:
- Create a film with Aparshakti Khurana highlighting the USPs of the device and referring to it as a companion, such that it will always be with you. After all, who wouldn’t want to be Aparshakti’s companion?
- We then had Aparshakti Khurana post the film on Instagram.
Result:
The post garnered over 700k++ views.
Date:
January 6, 2023