Brand:
Mastercard
Artistes:
Vikas Khanna
Goal:
Encourage Indians to travel with HSBC Premier Mastercard
Problem & Solution:
- Cracked an effective communication & strategy that caters to the premium & niche HSBC target audience.. While still wanting them to explore more? Travel? Tick off bucket lists? Experiences? Food?
- We found the finest fit in the Michelin star chef Vikas Khanna to market global tastes & experiences.
- London Breakfast, Indian Rasmalai & Japanese Knives make the cut for this trip with him serving some delicious, snackible food shots.
- Along with the main film, shorter videos, we also swiftly did a quick photoshoot with Chef holding the card & optimised 4 hours of his time
YELLAWE Moment:
The campaign reached it’s premium TG, covered by Indian + global sites, Mad Over Marketing & is now being played on prime spots on TV & connected TV too.
Date:
April 11, 2023