Brand:
Neeman's
Influencers:
Yash Katyal, Peri Brahma, Niki J, Sid Bhawsar, Pushkar Bishtt & the list goes on!
Goal:
To highlight the attributes of different footwears manufactured by Neeman’s
Problem & Solution:
- Cracked an effective communication to tie Neeman’s hero products with a functional purpose ‘Everyone, Everyday, Everywhere, all-at-once’
- Mass approach with around 50 micro & nano influencers with complete quality control over their content
- The content was further leveraged & promoted heavily across marketplaces like Amazon, Myntra etc. generating immediate sales.
YELLAWE Moment:
While Neeman’s reduces their carbon footprints, YELLAWE helped increasing their digital footprints & share of voice! The campaign not only garnered huge impressions & traction but the style of content was quite talked about too!
Date:
April 11, 2023