Brand:
Navyasa
Goal:
To redefine the saree as a modern and versatile garment through an engaging campaign that highlights Navyasa's unique materials and contemporary aesthetic.
Problem & Solution:
Crafted an innovative campaign that challenges the traditional perception of sarees, presenting them in a new light that breaks away from conventional norms. - We showcased the saree as a symbol of empowerment and self-expression, catering to the modern woman who seeks fluidity and lightweight fabrics.
- By juxtaposing the saree in contemporary spaces and settings, we aimed to subvert its traditional context and showcase its adaptability to various moods and occasions.
- The campaign emphasized Navyasa's use of unconventional materials, further differentiating them from the conventional idea of a saree.
YELLAWE Moment:
The campaign successfully transformed the perception of sarees, positioning Navyasa as a brand that offers sarees that exude modernity, versatility, and uniqueness. Through our efforts, we managed to bridge the gap between traditional and contemporary fashion sensibilities.
Date:
July 18, 2023