Brand:
Bella Vita Organic
Artiste:
Milind Soman
Goal:
Simplify selfcare with ayurvedic formulations for skincare enthusiasts
Plan and Approach:
- First brand ambassador for a skincare brand popular in Tier II and Tier III cities-and we pick Milind Soman to upgrade the brand and to stand out.
- We set out to break the clutter of skincare ads & position the brand as gender neutral & inclusive by casting a 50+ man.
- Created a brand film for one of their new launches ‘Kumkumadi’ alongside shorter videos for the other products and statics to run ads across all social media channels.
Result:
The campaign was widely covered via digital platforms like Business Insider, Exchange for media, Elle, The Print, Financial Express, Times of India, and many more
Date:
January 5, 2023