Brand:
Bella Vita Organic
Artist:
Pulkit Samrat, Sanjana Sanghi, Kajal Agarwal
Goal:
Promote different products from the BVO range through three uniquely different actors.
Plan and Approach:
- All three are actors but fall under unique categories,
- Kajal popular in the south is also a mother now, Sanjana is the new girl trying to make it big, and who would not like a few grooming tips from Pulkit.
- Based on these insights we subtly integrated the products that were a fine fit for these faces.
Result:
Overall, the campaign made a lot of noise in the Skincare/Beauty & advertising space.
Date:
January 5, 2023