Brand:
Climate Warrior
Influencers:
Bhumi Pednekar
Goal:
To Create an IP with Bhumi enabling her mission to be an Environmentalist & a Climate Warrior
Problem & Solution:
- Conceptualized an engaging and thought-provoking campaign to present environmental issues in a non-preachy entertaining manner.
- We used the trope of the double-role, where Bhumi Pednekar plays real Bhumi and Environ Bhumi. The banter between the two is used to simplify complex environmental problems.
- We also evoke the urgency to act upon the situation by using the technique of hyper-math.
- We created 10 such videos that focused on taking small steps to make the big leap on climate change on an individual level.
YELLAWE Moment:
Keeping the high view count and engagement aside, the campaign has been fruitful in raising awareness about climate change and mobilizing people to take action to protect the environment!
Date:
April 18, 2023