Brand:
Climate Warrior
Creator:
Bhumi Pednekar
Goal:
In just 4hrs we shot 1 brand film & 4 shorter videos, product photoshoot & much more!
Problem & Solution:
- onceptualised an entire go to market strategy for Swiss Beauty across advertising, marketing, creative, photoshoot, content production while signing on Ms. Taapsee Pannu as their brand ambassador 👄💄
- For all that you are, for all that you can be - brings forth a tapestry of self-expression with the core insight of make-up aisa karo ki chaar log kuchh bhi kahe, fark hi na pade! Which balances the fusion between the campaign’s tonality & Taapsee's strong public imagery in mind, Sass as she is.
- The script delves into thought-provoking and controversial moments from Taapsee's life, while the visuals transport viewers into her world of glitz, glamour & surreal sets adorned with an exquisite blend of vibrant colors.
- Enabling us to meticulously curate an entire campaign that not only celebrates self-love but also redefines the transformative power of makeup, high fashion, beauty and creativity.
YELLAWE Moment:
At YELLAWE we’ve always been drawn to brands & businesses that have a story to tell and finding a way to propagate Swiss Beauty’s principle of doing more than they cost, while making make-up dependable, comfortable yet high performing was quite an exhilarating journey!
Date:
July 18, 2023