Brand:
PVR Cinemas
Influencers:
Bhumi Pednekar
Goal:
Creating a Powerful Sustainability Campaign 🌿
Problem & Solution:
- In just 4 hours, we produced a series of 10 captivating Instagram reels and an inspiring brand film featuring the incredible Bhumi Pednekar
- Leveraging Bhumi's passion and influence, we brought attention to PVR Cinemas' sustainability campaign for Climate Change with an impactful twist. 🌊
- Through creative storytelling, we highlighted PVR Cinemas' commitment to sustainability and eco-friendly practices.
- Bhumi Pednekar's undeniable charisma and advocacy for the environment added a touch of authenticity to the campaign, resonating with viewers on a deeper level.
- From energy-efficient lighting to eco-friendly packaging, each reel showcased different aspects of green initiatives one can effectively take to contribute towards environment, all while entertaining and engaging the audience.
- The brand film tied everything together, leaving a lasting impression and motivating viewers to join the movement towards a greener, more sustainable future.
YELLAWE Moment:
Our creative reels and brand film gained tremendous momentum, garnering widespread attention and support for PVR Cinemas' sustainability campaign. The message reached far and wide, with Bhumi Pednekar's influence propelling the cause to new heights.
Date:
April 11, 2023