Brand:
Boat
Influencers:
Sneaker preacher, Aahana, Dhriti, Tarun, Dhruvik, Jeet, Eshwar, Chirag, Akshay Arora, Dheeraj, Ruhaanee, Metro doodle
Goal:
To bring the street style influencers to dorn the super stylish BOAT Rockerz as an uber cool everyday fashion accessory.
Plan and Approach:
- Here, Instagram reels seemed to be the best way to reach a large set of young audience
- Every reel in the campaign had a common background score that was created by us.
- The influencers walked on different streets with aesthetically pleasing backgrounds or graffitis to bring about a merge of lifestyle and street aspects to keep up to the tag #RockTheStreets.
Result:
This campaign had 500k++ impressions with 250K++ views. 2500 odd headsets were sold within the week of the campaign
Date:
January 5, 2023