Brand:
Brave
Artist:
Kunal Kapoor
Goal:
Make the first impression for the new men’s grooming brand
Plan and Approach:
- Foster a sense of trust towards the brand using the the classy charm of Kunal Kapoor and relatable dialogues to integrate the range of products,
- Along with the Hero film, we also made shorter videos and shot statics with top seller products from the brand for performance.
- From functional details to witty one-liners, from casual looks to a shower shot, we covered it all in the day with Kunal.
Result:
This campaign had 2M++ impressions with 100k ++ views
Date:
January 5, 2023