Brand:
Buystars
Influencers:
Krushna Abhishek
Goal:
Create awareness around about the new cricket fantasy app with features resembling the stock market.
Plan and Approach:
- Utilised quirks quintessential to Krushna including a line about the world-famous Bhanja to spread the word about the new app.
- Every line has a punch that informs about a benefit of the brand.
- The share market element was also presented clubbed with cricket-based dialogues.
Result:
The main video has 378k views on Krushna’s page while the smaller cuts did great as performance ads.
Date:
January 6, 2023