- The main idea of this campaign was to cater to the right set of audience during the T20 season.
- We created a seamless marriage between the artiste & the brand & highlighted the attributes of the brand in a direct in the face marketing approach
- We onboarded 6 Artistes & Creators on the likes of Maniesh Paul, Kiku Sharda, Krushna Abhishek, Jay Bhanushali, Dr, Sanket & Awez Darbar.
- We created 1 main video content piece along with 2/3 shorter videos for performance marketing.
Brand:
Howzat: The Fantasy Cricket App
Artistes:
Aparshakti khurrana, Angad Bedi, Maniesh Paul, Kiku Sharda, Krushna Abhishek, Jay Bhanushali, Dr, Sanket Bhosle, and Awez Darbar.
Goal:
Connect with cricket enthusiasts in Tier II and Tier II cities for the fantasy cricket brand.
Plan and Approach:
- Convey the key benefits of the app with a premise that suits the brand as well as the artist's personality.
- We created 1 Key Video with 2-3 short videos for performance with each artiste
Result:
Better conversations and conversions for the brand.
Date:
August 20, 2022