Brand:
Jeevansathi.com (Maharashtra)
Influencers:
Atharva Sudame and Mitali Mayekar
Goal:
To establish Jeevansathi.com's presence in Maharashtra and boost customer acquisitions from the area.
Problem & Solution:
Curated a captivating campaign leveraging popular Marathi influencers to connect with the audience and promote Jeevansathi.com as the go-to matrimonial app in Maharashtra - We harnessed the comedic prowess of Atharva Sudame, known for his hilarious content, to bring a humorous twist to how people generally look for Jeevansathi in real life.
- With the delightful couple, Mitali Mayekar and her partner, we showcased their adorable moments through a Quiz contest and portrayed Jeevansathi.com as the platform that brings together such lovable couples.
- Through these engaging videos, we highlighted the unique features of Jeevansathi.com that cater to the Maharashtra region, ensuring a personalized experience for users.
YELLAWE Moment:
The campaign successfully solidified Jeevansathi.com's position as the trusted matrimonial app in Maharashtra, connecting individuals and fostering beautiful relationships!
Date:
July 18, 2023