Brand:
Jeevansathi.com (Punjab)
Influencers:
Nimrat khaira (Famous Singer) and Jasvinder Bhalla (Actor and Comedian)
Goal:
To promote Jeevansathi.com's new proposition and feature where customers can get personalized invites for their guests for their wedding from Nimrat Khaira using AI technology.
Problem & Solution:
We came up with a fun campaign in Punjab, utilizing the fame of influencers Nimrat Khaira and Jasvinder Bhalla, to showcase the unique feature of Jeevansathi.com. The goal was to encourage people to share their names for customized wedding invitations and establish a stronger presence in the Punjab region. - We crafted a video featuring Nimrat Khaira where she talks about the AI guest invite feature organically.
- Using funny tropes, Jasvinder Bhalla’s video targeted a particular age group in order to build trust and confidence amongst them for the brand
YELLAWE Moment:
The campaign successfully promoted Jeevansathi.com's unique proposition in Punjab and effectively showcased how AI technology can enhance the wedding experience.
Date:
July 18, 2023