Brand:
JK Tyres
Influencers:
Kiku Sharda
Goal:
To create a captivating 10-second video showcasing the key features of JK Smart Tyre
Problem & Solution:
Devised concise and impactful video that highlights the exceptional features of JK Smart Tyre through Kiku Sharda's entertaining Sunny Deol mimicry. - Leveraging Kiku's talent, Funny Deol schools Chaddha and expresses his admiration for the advanced technology and performance of JK Smart tyres.
- Through witty dialogue delivery, we emphasize the smart features such as superior traction, enhanced safety, and real-time monitoring.
- The video effectively captures the essence of the product while entertaining the viewers with Kiku Sharda's spot-on Sunny Deol impression.
YELLAWE Moment:
The all-encompassing 10-second video gained significant traction and engagement as it was placed during IPL advertisements, effectively promoting JK Smart Tyre and leaving a lasting impression on the audience
Date:
July 18, 2023