Brand:
Lenskart I Micro-influencers
Artistes:
Neha Ranglani (Health Coach & Nutritionist), Travel stories by us (Travel influencer), Varsha Rohit (National Sprinter Athlete) & Odyssey by two (Couple Vloggers)
Goal:
To create awareness regarding the Home Trials Offer by Lenskart.
Plan and Approach:
4 macro-influencers from different walks of life were brought on board to create organic and seamless content pieces by subtly integrating the Lenskart service in their day-to-day lives.
Result:
This campaign received around 1M ++ impressions and 300k++ reach.
Date:
August 19, 2022