Brand:
Mastercard
Artistes:
Smriti Mandhana & Mandira Bedi
Goal:
To encourage aspiring female cricketers to join the contest for Mastercard Cricket Clinic with Mahendra Singh Dhoni.
Problem & Solution:
- Cracked an effective communication to educate the audiences on women’s part in the HIS-tory of cricket!
- History of cricket is often confused with men’s cricket & we set the record straight by introducing “Agar apna itihaas jaanoge nahin toh banaoge kaise?”
- Casting Mandira Bedi as our desi Chaiwali was a unique suggestion as she has been associated with Women’s Cricket since early 2000’s
- Who better than the former Captain Smriti Mandhana herself to convey our message? Well, she contributed 1.5M + views organically standalone from her Instagram handle.
- While, we write, produce, direct & edit, we also researched about facts, putting in easter eggs, creating a 2 pronged approach for the campaign involving the upcoming T20 World Cup 2023.
YELLAWE Moment:
Our campaign was organically covered by MOM & a lot of sports enthusiasts praising it across various socials garnering great reach & traction!
Date:
April 11, 2023