Brand:
Mastercard
Artistes:
Harsha Bhogle, Jatin Sapru, Aakash Chopra, Mayanti Langer, Suhail Chandhok
Goal:
Announce Mastercard’s association with BCCI for the home season of the Indian Cricket team.
Plan and Approach:
- Popular voices of Cricket celebrated the new partnership on Twitter.
- Through these tweets, we presented Mastercard as a supporter of Cricket in India.
- The tweets for the home season were clubbed with authentic anecdotes from the personalities.
Result:
The campaign had 29M++ impressions with a reach of 6.9 M.
Date:
January 7, 2023