Brand:
McDonalds
Creators:
Awez Darbar & Nagma Mirajkar
Goal:
McDonalds celebrates its 25th anniversary with Yellawe.
Plan and Approach:
- Bring back the iconic ‘Ham dono Boyfriend-Girlfriend hain kya?’ ad with Awez and Nagma playing the present versions of those kids.
- The brand film we created communicated the anniversary offers from McDonalds through the sweet banter between the couple.
- The film ran as ads on Voot, Hotstar and other digital platforms.
Result:
This campaign had 15M++ impressions
Date:
January 5, 2023