Brand:
Navyasa
Goal:
To highlight and create a new lookbook for the new AW22 saree collection for Navyasa
Problem & Solution:
- The plan was to create a campaign to highlight the new AW22 collection by Navyasa
- We created and shot 25 different looks for their collection.
- Photoshoots were conducted and videos were shot to further enhance the look of the collection, especially to cater to the Gen Z and millennials on social media.
- A theme of festivities and brunch were also brought on to create moods for this campaign.
YELLAWE Moment:
The looks garnered a lot of attention and talk and formed the basis of a narrative for the campaign.
Date:
April 11, 2023