Brand:
Pedigree Adoption
Artistes:
Diana Penty
Goal:
The brand wanted to encourage pet adoption through the Indie pet adoption initiative with this campaign.
Plan and Approach:
We wanted to bring on an Indie parent, and the best choice seemed to be Diana Penty, considering her videos with her cute Indie pet Victoria were quite popular! Content pieces for Diana Penty with an Indie Pet were created to generate sensitivity towards indie pets and encourage pet adoption.
Result:
This campaign gained 12M++ impressions and 1.5M++ reach
Date:
August 19, 2022