Brand:
Swiss Beauty
Influencers:
Taapsee Pannu
Goal:
To create a groundbreaking campaign for Swiss Beauty that aligns with Taapsee Pannu's outspoken persona, while drawing parallels and inspirations from her life in a world of glitz, glamour, and vibrant colors.
Problem & Solution:
Conceptualized an impactful campaign that breaks stereotypes and challenges conventional beauty standards, all while celebrating individuality and self-expression. - We harnessed Taapsee Pannu's powerful presence to promote Swiss Beauty's ethos of embracing uniqueness and being unapologetically bold.
- By weaving thought-provoking moments from Taapsee's life into the campaign, we aimed to inspire viewers to question societal norms and find their own definition of beauty.
- We embraced a visually stunning narrative, filled with glitz, glamour, and vibrant colors, to captivate audiences and leave a lasting impression.
YELLAWE Moment:
The campaign successfully challenged beauty standards and redefined what a Beauty Ad campaign looks like. The collaboration between Swiss Beauty and Taapsee Pannu has successfully sparked conversations and encouraged self-expression in the world of makeup.
Date:
July 18, 2023