Brand:
Boat
Creator:
Mermaid Scales
Goal:
To create awareness around the newly launched Airdopes 191G amongst the GenZ gaming subcultures - Cosplaying, Street Fashion & Graffiti Artistes.
Plan and Approach:
Since the boAt Airdopes were specifically created for the gaming-entertainment community, mega creator ‘Mermaid Scales’ on Instagram, who is a cosplay artiste doubled as 2 gaming characters- Ling Xiaoyu and Yuno as per the theme of the campaign.
Result:
This campaign received around 10M ++ Impressions, 4M ++ reach. Around 600-650 products were sold in a span of 24 hours.
Date:
January 10, 2023