Brand:
Boat
Artistes:
Eshna Goenka, Nikhil Kandhari, Dev Rayani, Aastha Shah, Janvi, Arif Chaudhary and Sharanya Iyer
Goal:
Create hype around the new boAt Xtend Smart Watch Pro
Plan and Approach:
- To cater to the funky Gen Z youth, we brought in 7 influencers to create content pieces that would largely cater to the young audience via Instagram reels.
- The posts involved the influencers using their creativity with the Xtend Smart Watch Pro.
Result:
The campaign garnered a total reach of 1M++, with 5M++ impressions with a whole lot of engagement on the reels
Date:
January 7, 2023